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Why localFoddr exists – and why I’m not quitting

I want to share something a little more personal today. localFoddr started as a passion project – and it still is. I built it because I saw a real gap: people wanting real food, and small suppliers struggling to be found. A lot of good food exists quietly, locally, without

The food pyramid flipped – why it matters

For decades, grains sat at the base of the food pyramid – literally and figuratively. That hierarchy shaped not just dietary advice, but agricultural policy, school lunches, hospital food, and the way "healthy eating" was understood.

Heading into the New Year with localFoddr

As localFoddr heads into the New Year, the focus for 2026 is on quality-led growth – strengthening the directory, the magazine, and the connections between them. Continuing to grow the directory in a considered way, keeping it free and accessible

Three new supplier stories for the holidays

This time of year is a reminder that while many of us slow down, farmers and ranchers do not. Animals still need feeding, fences still need checking, and the daily work continues – quietly and without fuss.

A farm built from one calf – and what people are looking for

I’ve added a couple of new pieces to localFoddr Magazine. The first is a supplier story. The second looks at a pattern that keeps showing up when people try to buy food directly. Yenter Family Farms – grit, purpose & good beef raised right

Four months in – and growing, globally

Four months ago today, localFoddr went live – and I want to share where we are now, and where we’re heading. There are now 2,007 members, 66 currently active suppliers, and listings across 8 countries – all added organically by real people producing real food for their local communities.

The story behind Longlane Farms

I’ve just published the first supplier story on localFoddr Magazine – and it feels like the perfect place to begin. This one is about Longlane Farms in Newberry, South Carolina – the very first farm to list on localFoddr when it launched in August.

localFoddr Magazine is now live

Real food. Real people. Real stories. I’ve been building this quietly for a while – a place to go deeper than a listing. A place to share the stories behind the people who raise, catch, make, and seek real food. How they got here, what changed them, what they care about, and why any of this matters.

The real cost of cheap meat – and the price small farmers pay

Supermarkets and major food chains consistently operate on high margins – while food prices keep climbing, farmers and households take the squeeze. It’s easy to blame ‘rising costs’ or ‘market fluctuations’. But the truth is simpler – and uglier: the system is rigged for scale.

Honouring the people who make real food possible

Whether you celebrate Thanksgiving or not, it’s a good moment to stop and recognise the people who make real food possible – the farmers, ranchers, butchers, and fishers who raise healthy animals, milk their own cows, collect fresh eggs, and harvest or catch seafood ethically.

Keeping farmers on the land keeps local beef on our tables

Every year, tens of thousands of small farms shut their gates for the last time. Not because there’s no demand, but because compliance costs, endless red tape, and cheap imports make survival harder with every season. When small farms disappear, we don’t just lose local food

Tote bags are here – and more merch is coming

The first items in the localFoddr merch store are ready – tote bags made for local food runs. They’re perfect for carrying your finds from your local farm, the farmers’ market, or local butcher – and they might even start a few conversations along the way.

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